With over ten years experience in producing shoots in both Melbourne and Sydney, Gabrielle has worked with clients in fashion, retail and lifestyle.

Having commenced initially in casting, Gabrielle quickly moved into photographic production while working at Singleton Ogilvy & Mather, producing fashion and homeware shoots for retail leader Myer. Working closely with photographic crews from Melbourne and Sydney, Gabrielle managed production from initial creative brief right through to onset co-ordination. Gabrielle handled every aspect of production, including crew selection and coordination, casting and fitting talent, shoot co-ordination and production logistics, sourcing of locations, studio bookings and lighting, digital gear or film purchase, catering, travel and accommodation.

Experienced in talent management and representation, Gabrielle knows the importance of honest and approachable relationships with clients. While operating the Melbourne division of Viviens Creative Management, Gabrielle cultivated extremely close working relationships with both the talent she represented, and the clients she worked with. This enabled her to meet the clients’ requirements by understanding their creative vision and by also understanding which creative talent would complement the creative direction.

Gabrielle will produce your shoot with precision and drive, ensuring every component of your shoot runs smoothly, within budget and on time. From brief to finished art, every detail of a shoot is important. All aspects will be meticulously managed, allowing you to concentrate on your concept and vision.

Photoloco offers a complete production service. For enquiries, please contact gabrielle@photoloco.com.au or 0416 170 100.